UX design is the process of designing (digital or physical) products that are useful, easy to use, and delightful to interact with.

Motion tells stories. Not long and complicated stories, but simple stories, like “hey, you need to look at this now” or “hurrah, your operation has just been completed successfully.” However, the goal of animations isn’t entertaining the user, but rather they are helping the user understand what’s going on or how to use your app most effectively. This idea is clearly expressed in Zurb’s quote:

We’re no longer just designing static screens. We’re designing for how the user gets from those screens to actually view content.

In Mobile UX London meet-ups and conferences, our main focus is on UX. Animation may be used in a wide range of scales and contexts to unite beauty and function: it can influence behaviour, communicate status, guide the user’s attention and help the user see the results of their actions. Here are just a few examples to illustrate places where you can add some UX Design animation in your UI and UX to improve the experience:

Loading Doesn’t Have to Be Boring

You should always try to make the wait more pleasant if you can’t shorten the line and animation can be used in replacement of annoying spinning loading indicators (which basically just reminds the user that they are waiting). Almost any site or app can utilize a skeleton screen together with a subtle UX design animation when loading its content to keep users engaged.


Skeleton screens complete the UI and UX design incrementally before the content is fully loaded. Image credit: tandemseven

Design State Change Without Hard Cuts

Animation can be used to make transitions more obvious, so it’s clear what happened between where the user started and ended up. A well-designed transition enables the user to clearly understand where their attention should be focused.

Adrian Zumbrunnen has a great example of how scrolling animation can help users maintain context when they click on a link. Just compare this static instant change which feels like a hard cut:


Nothing feels more unnatural than a sudden change, such changes in an interface are hard for users to process. Image credit: smashing magazine

With an animated behaviour:


To animate is “to bring to life”. Image credit: smashing magazine

And as you see, transitions help users understand the pace and flow of an interface. It also helps guide the user to the next step of an interaction.

Explain Relationships Between Elements

Animation can enhance the sense of direct manipulation.

For example, a menu icon may smoothly transition to playback control, and back again. This effect both informs the user of the button’s function while adding an element of wonder to the interaction. Transforming the play icon into the pause also signifies that the two actions are connected and that one cannot exist while the other is present.


In this case, motion is used to draw the eye to the centre of the screen where the music controls are located. Image credit: Material Design

Another example — is when pressing the floating action button, the plus sign transforms into a pencil. This indicates that the pencil is the primary creation method. Such a small detail means the difference between having to guess what will happen next and knowing what the icon means in either state.


Image credit: Material Design

Use Feedback to Highlight That Something Went Wrong

Animation can reinforce the actions a user is performing.

For example, form entry can be greatly enhanced with some animation. If correct data has been entered, a simple ‘nod’ animation can be introduced upon completion. Whereas a horizontal shake can be used when denying the input. When users notice such animation they instantly understand the action.


The form is basically shaking its head at you. Image credit: Michaël Villar

Use Feedback to Show What’s Been Accomplished

Animation can be used to help people visualize the results of their actions. By following the principle “show, don’t tell”, you can use animated feedback to show what’s been accomplished.

In Stripe’s example below, when the user clicks “Pay”, a spinner briefly appears before the app shows the success state. Checkmark animation makes users feel like they easily did the payment and users appreciate such important details.


Image credit: Michaël Villar


Animation is powerful when used in a sophisticated way. It’s really important to take time and consider when a UX Design animation is and isn’t appropriate. We need to embrace the motion from the very beginning and think of it as a natural constituent of our design because the design is more than just about visual presentation.

Leave a Reply