Strategic Design Principles for UX Practitioners

Free Online Event

This session has ended. Silvia Podesta presented some strategic design fundamentals to add to the UX toolkit and also how to apply design capabilities in ways that increase an organization’s competitive qualities. 

User Experience encompasses so much more than the products we interact with. It’s profoundly intertwined with all other strategic domains within a company’s ecosystem – business model, brand, marketing, sales. The successful  interplay of all these levels can generate long-lasting innovation and competitive advantages for a firm. Given the significance of UX in a company’s pursuit of innovation, design practitioners increasingly need to acquire a more strategic mindset.

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Silvia Podesta UX Webinar

Silvia Podesta


Silvia is a Designer in the Client Engineering Team at IBM Nordics. She leverages design thinking and service and UX design to help clients identify opportunities for innovation and pioneer transformational experiences through IBM technology.


What do we mean by strategy?
Fundamental concepts and useful disambiguations

The strategic onion:
A. how different strategic layers intersect and overlap in modern digital ecosystems
B. Use case discussion

Designers´role in business innovation
C. The 3 Design Capabilities that are crucial to strategic thinking
D. Classic strategy tools to add to the UX toolkit

How to deal with an UX innovation brief
Practical steps to make our design process more strategic.


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