The Product design course is designed to provide you with the approach you’ll need to develop your feature or startup idea and transform it into a product, and ultimately a business. Product design blends psychology, visual design, and UX principles to teach you product validation, and a customer-centric approach. After you’ve designed your product we will also teach you the relevant metrics to track to ensure feature success, including Product-market fit, Churn, and the Pirate metrics (Acquisition, Activation, Retention, Revenue, Referral).
Our next Live Online Product Design Course starts soon on Tuesday 23rd February 2021
What You Will Learn
Develop, validate and refine your ideas to build for a product/market fit using the lean
canvas approach. You’ll also understand how to define what your MVP should be.
Personas and Jobs to be done framework
Learn how important product personas are in feature development, how to develop
these and how to use them to influence your design decision making when
implementing a customer first approach.
Research, Design & prototyping software
An Introduction to essential design software such as Sketch,Adobe CC,Zeplin,QuickTest and Invision,alongside sketching and prototyping tools.During the course you’ll get the opportunity to apply these to live briefs when working in groups, and receive industry expert advice throughout.
Throughout the course you will develop strong workshop facilitation skills and learn
design process insights for you to apply to your current role.
Research & testing methods
Learn a wide array of user research techniques including, User interviews, UX audits &
tear-downs, ethnographic studies, and surveys.We’ll pair this with how and when to
conduct them, and how to analyse your insights
UX Principles & visual design fundamentals
Delve into the psychology behind designs, by focusing on behavioural economics
frameworks and designer ethics. You’ll be taught the designers mindset and how to
approach and solve a problem
Metrics and success measurements
Define what feature success looks like, alongside which metrics you should be looking
at to measure and improve over time, and why they’re important
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Reason to choose our university for your future