Work on REAL company projects in teams


    Our Product Design courses  are a maximum of 15 people


    Live teaching once a week in Evenings


    The course is taught by Product experts in their field

The Product design course is designed to provide you with the approach you’ll need to develop your feature or startup idea and transform it into a product, and ultimately a business. Product design blends psychology, visual design, and UX principles to teach you product validation, and a customer-centric approach. After you’ve designed your product we will also teach you the relevant metrics to track to ensure feature success, including Product-market fit, Churn, and the Pirate metrics (Acquisition, Activation, Retention, Revenue, Referral).

Our next Live Online Product Design Course starts soon in June

Secure your place from £199

Who Can Get Involved

  • UX’ers

  • Researchers

  • Program Managers

  • Product Managers and Strategists

  • Digital and Interaction Designers

  • Data Analysts and Developers

What You Will Learn

Idea Validation

Develop, validate and refine your ideas to build for a product/market fit using the lean
canvas approach. You’ll also understand how to define what your MVP should be.

Personas and Jobs to be done framework

Learn how important product personas are in feature development, how to develop
these and how to use them to influence your design decision making when
implementing a customer first approach.

Research, Design & prototyping software

An Introduction to essential design software such as Sketch,Adobe CC,Zeplin,QuickTest and Invision,alongside sketching and prototyping tools.During the course you’ll get the opportunity to apply these to live briefs when working in groups, and receive industry expert advice throughout.

Design Facilitation

Throughout the course you will develop strong workshop facilitation skills and learn
design process insights for you to apply to your current role.

Research & testing methods

Learn a wide array of user research techniques including, User interviews, UX audits &
tear-downs, ethnographic studies, and surveys.We’ll pair this with how and when to
conduct them, and how to analyse your insights

UX Principles & visual design fundamentals

Delve into the psychology behind designs, by focusing on behavioural economics
frameworks and designer ethics. You’ll be taught the designers mindset and how to
approach and solve a problem

Metrics and success measurements

Define what feature success looks like, alongside which metrics you should be looking
at to measure and improve over time, and why they’re important

Course Structure

Presentation: Product design overview

Role overview & definition, inclusive of T-Shapes designer
Double diamond approach to product design. UX principles & UI fundamentals
Intro to ‘The mindset of a designer’ and group workshop

Converging your insights into concepts & workshop

What are Personas and how are they valuable
The five whys, User flows & use cases, lean canvas, storyboards, jobs to be done, user stories, Sketching & wireframing your concept

Business and developer delivery

How to present and listen to stakeholders. How to brief developers, receive their input and deliver designs to them, inclusive of assets. Developer languages and keywords that are important to know

Research: What is research, why is it important and how should you use the insights discovered.

Research methods, matrix and group workshop (user interviews, ethnography, market research, UX audit)
Insights into sourcing participants
Research plan for group project and analysis creation.

Validating your assumptions through user & usability testing. Feedback & iteration workshop

Low-Fi prototyping & Hi-Fi Prototyping, Usability testing plan based on UX principles, Iterating on your designs through feedback and design critiques.
Understand the principles of UX copywriting and explore writing micro copy.

After you’ve launched, What now: Presentation & Workshop

What metrics are important to your business after you’ve launched, and how can you monitor and improve them – inclusive of the pirate metrics. An introduction to agile process and the importance of Retros.

Course Structure

Presentation: Service Design Overview

Fields & principles of Service Design
Increasing participation through co-creation
The T-shaped person
The process end to end
Introduction to Service Design challenge and work groups

Service Design Basics – Tools

(stakeholder maps, service safaris, blueprints, personas, journey maps, the five whyS, Design scenarios, customer journey canvas, storyboards, jobs to be done, design principles, user stories)

Business tools and backgrounds

Tools to validate and strengthen a product-service idea (Service Ad, Dramatic Arcs, Service Blueprint)


What our students say about us

Latest Blogs

Reason to choose our university for your future