There is no doubt that the benefits of focusing on user experience are a vital element for creating a competitive advantage. This Guide will help you thoroughly understand and appreciate the importance of mobile user experience testing by exploring various approaches, techniques, and methods through a six simple steps.
- Define goals
- Define methodology
- Test execution phase
It is essential to understand how your customers interact with your digital products since the chances of a potential customer returning to your site or application after a negative experience is zero. Your website or mobile application must enable customers to easily find information, purchase products or perform any number of business-critical tasks.
It is vital to have some sort destination in mind. Some common usability goals are to increase end to end user satisfaction or maybe how to increase revenue. The methods vary depending on the goals that you have set out for yourself. For example, you can measure the satisfaction rates of the user differently to finding out how to increase revenue through a mobile App/Web.
The next step is to decide on the method. There are also some considerations that must be taken into account when choosing a method such as the number of participants, where the usability test will be carried out, what specific software or tools will be used for the method and how it will be measured or monitored. Here are a few common user experience testing methods.
A/B Testing – the process of randomly assigning visitors one of two design options.
Moderated in-person usability testing – obtaining feedback from live users interacting with everything from paper prototypes to fully implemented applications.
Click Testing – understanding what parts of a design users are attracted to and where they click first provides an insight into what is of interest and second what is less important.
In order to understand the user, one must consider the chosen group that is taking part in the test. It is also important to consider the attitudes of the sample beforehand. They may be loyal customers to a competitor’s brand or may hold onto a bad perception of your brand already before taking the test.
Training refers to how the sample is shown how to partake in the test. For example, if it is a more complex website than a basic introduction to how to navigate various pages could be introduced. Although if it is a user experience test then the results are based on how they are able to interact with the mobile App/Website by themselves.
Test execution phase
Test execution phase involves showing the sample exactly what you wish them to do in the mobile experience test. It could be a general requirement enabling them to roam freely on the mobile App/Website or a specific requirement in which the sample is asked to find their way around across a few pages. The test execution phase is important for directing the sample and ultimately creating the exact data that finds out how to meet the initial aims.
The report must include crucial elements such as distribution and sign off a process which is identifying everyone that was made accountable in the test. Additionally, it is vital to summarize the report’s findings with factors such as the overview of testing and results. Any deviations from the original plan and the highlight of any key trends that were found.
This Blog has been written in partnership with T&VS, they have over 55,000 selected users that have the potential to match your target persona. They also have over 250 combination platforms, devices and browsers ready for your company to get straight into your Mobile usability test with ease.