UX Strategy Course

UX Strategy Course

How do you ensure UX is top-of-mind for everyone in your organisation? How do you evolve the experience over time? In the UX Strategy Course we will cover two important topics: how to evolve your UX over time, and how to mature your organisation to support it.

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What You Will Learn

Strategic Importance of UX

Why organisations compete on it, and therefore can't afford to ignore it any more.

Kano Model

How to assess the components of an experience, and how they change over time.

Experience Mapping

Analysing a service holistically to understand what works well, and what doesn't.

UX Maturity Models and Applications

Assessing an organisation's ability to deliver great UX.

Culture of UX

How to get an organisation to take the user experience seriously.

The Design of Design Orgs

Structuring how design and UX fits within your organisation and its departmental structures.

Next UX Strategy Course Dates

Dates TBC

4 weeks, Part-time
6:00 - 8:30pm (London time)

Course Price - £1050

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The deposit is fully refundable up to one week before the course starts

Outcomes

  • Why UX is strategically important, how it fits with strategy, and how to advocate for it.
  • Learn the Kano model so you can model the experience you provide as it changes over time.
  • Learn different forms of experience mapping so you can begin to analyse your organisations end-to-end experience.
  • How to map your organisation for its UX maturity, and where you need to concentrate on improving it.
  • Methods for encouraging a culture of UX and how they work at different parts of the organisation.
  • Learn about the different ways design can be structured in your organisation and the relative benefits of each.

UX Strategy Course Software

All our UX Design Courses are practical courses, where you work on real user experience company projects, working in teams. You will use the latest industry products, some of which are listed below.

figma logo
miro-logo

Our Course Trainer

Ben Sauer

Ben Sauer

Product Director

Ben is a former Product Director of Babylon Health, and has trained people in Voice Design internationally for O’Reilly, (including NASA!). He now spends his time working with clients on finding ways in which digital products can better meet the needs of people. He advised teams across the world on what and how to design. At Babylon Health, he was the first Director of Design, and then Director of Product. He led large teams of designers, clinicians, data scientists, and engineers on AI-based products worth $100m+.

What Our Students Are Saying

"I was the only student from India in this November 2020 batch, but loved the mix of participants from across the globe. They brought in amazing ideas which makes me dive deeper into this field now. All in all, an amazing learning experience at UX Academy and I strongly recommend it to all who want to add value to their careers and create something meaningful in this space.”
Max D'Costa
Max D'Costa
Director
"This was first time I undertook an online course and I was unsure if this would work for me in contrast to learning in person, however, overall I have been impressed with the quality of teaching and the knowledge about UX I have gained."
Tirath Gahir
Tirath Gahir
Digital Designer
"The main difference between this course and a University course is the approach. This program is much more industry-oriented. In fact, we worked on a project from the very start to the end, carefully building every single part, in order to create a good study showcase. This will allow me to add a great piece to my portfolio."
sabrina-morellato
Sabrina Morellato
UX/UI Designer
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FAQs

No coding skills are required. You will be using industry-standard tools such as Figma and Invision which require no coding ability.

If you miss class time, slides from the UX lectures will be provided. You will also be able to contact the teachers if you have any further questions. You are also welcome to retake a particular session in the next beginner course batch, as we run two to three beginner UX courses per year.

A short course is a 2-day course that we run for two evenings over two consecutive days, one after the other. All evening sessions run from 6pm to 8.30pm.

Our part-time short courses will run online for 2 days. All our UX Courses begin at 6:00 pm and end at 8:30 pm (London time).

Thanks to specialised industry tools and software we use, our course tutors will still be able to allocate you into groups, where you will all virtually be able to participate in simultaneous hands-on exercises and perform real-time interactions, as if you were in class offline.

Currently, courses are running remotely via live video with hands-on exercises and real-time interaction with tutors. Using shared whiteboard, team projects and remote team mentorship.

For Beginner UX Course and Voice Design Course: These courses require no previous UX knowledge or experience. People attending the UX or conversational design course come from a range of different backgrounds. 

For the Intermediate UX Course: The intermediate program is perfect for those who have existing experience in UX. It will help them take their careers to the next stage and continue to build on their UX knowledge.

 

Learn more about our UX alumni who come from different backgrounds here.

You will need your own laptop (PC or MAC). The tools used in our UX Design Courses will be provided and are SAAS based so these work on both PCs & MACs. 

We will be offering pre-course reading for all our UX Design courses so you can get familiarized prior to the course start. These are some books recommended by the trainers:

1. The Design Of Everyday Things, by Don Norman

2. Design Is a Job, by Mike Monteiro

3. Don’t Make Me Think, by Steve Krug

4. About Face: The Essentials Of Interaction Design, by Alan Cooper

5. Lean UX: Applying Lean Principles to Improve User Experience, by Jeff Gothelf.

All our day courses at UX Academy are £250 per person.

Yes. Group discounts are available for our UX design courses based in London. You should reach out to us for more information if you seek any group discounts.

Invoices can be provided on request for any of our UX Design Courses. Please contact us for more information.

Refunds will be provided up to 14 days in advance. Alternatively, you will be able to sign up for our next UX training class, as we run two to three courses per year.

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Questions? Contact us on 0208 798 3062, or complete the form below.