UX Strategy

How do you ensure UX is top-of-mind for everyone in your organisation? How do you evolve the experience over time? The UX Strategy Course will cover two important topics: how to evolve your UX over time and how to mature your organisation to support it.

What Will You Learn?

Strategic Importance of UX

Kano Model

Experience Mapping

UX Maturity Models and

Culture of UX

The Design of Design Orgs

Certified UX Design Courses

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The content of this course has been certified by the CPD Certification Service (certificate no. A035557) as conforming to continuing professional development principles. UX Academy is a proud member no. 015917 of The CPD Certification Service providing recognized independent Career Professional Development accreditation compatible with global CPD principles.

Next UX Strategy Course


4 Weeks, Part-time Evening Classes
Full Course Price: £1250


Our Course Trainer

Ben Sauer teacher ux academy

Ben Sauer

Product Director

Ben is a former Product Director of Babylon Health and has internationally trained people in Voice Design for O’Reilly, (including NASA!).

He now spends his time working with clients on finding ways in which digital products can better meet the needs of people. He advised teams across the world on what and how to design. At Babylon Health, he was the first Director of Design and then the Director of Product. He led large teams of designers, clinicians, data scientists, and engineers on AI-based products worth $100m+.

What Our Students Are Saying

"I was the only student from India in this November 2020 batch but loved the mix of participants from across the globe. They brought in amazing ideas which makes me dive deeper into this field now. All in all, an amazing learning experience at UX Academy and I strongly recommend it to all who want to add value to their careers and create something meaningful in this space.”
Max D'Costa UX Academy Alumni
Max D'Costa
"This was first time I undertook an online course and I was unsure if this would work for me in contrast to learning in person, however, overall I have been impressed with the quality of teaching and the knowledge about UX I have gained."

Tirath Gahir UX academy testimonial
Tirath Gahir
Digital Designer
"The main difference between this course and a University course is the approach. This program is much more industry-oriented. In fact, we worked on a project from the very start to the end, carefully building every single part, in order to create a good study showcase. This will allow me to add a great piece to my portfolio."

Sabrina Morellato testimonial
Sabrina Morellato
UX/UI Designer


Do I need coding experience to study or work in UX/UI Design?

No coding skills are required. You will use industry-standard tools such as Figma and Invision, which need no coding ability.

If I am unable to attend any session for any reason, will I be able to catch up and keep up?

All of our classes are recorded, slides from all classes will also be provided. You will be able to contact the teachers if you have any further questions. You are also welcome to retake a particular session in the next beginner course batch, as we run three to four beginner UX courses per year.

What is a short course?

A short course is a 2-day course that we run for two evenings over two consecutive days, one after the other. All evening sessions run from 6pm to 8.30pm.

How often does the course take place in a week?

Our part-time short courses will run online for 2 days. All our UX Courses begin at 6:00 pm and end at 8:30 pm (London time).

How much time do I need to allocate for the course?

The course will run one evening a week. You will also be required to dedicate 2-4 hours per week to project work.

How will we work in groups if the course is online?

Thanks to the specialised industry tools and software we use, our course tutors will still be able to allocate you into groups, where you can all virtually participate in simultaneous hands-on exercises and perform real-time interactions as if you were in class offline.

How will this course work online?

Currently, courses run remotely via live video, hands-on exercises, and real-time interaction with tutors. We use a shared whiteboard for team projects and remote team mentorship.

Do I need any UX experience/knowledge to attend the course?

For UX/UI Design Course and Voice Design Course:

These courses require no previous UX knowledge or experience. People attending the UX or conversational design course come from various backgrounds.

For the Advanced UX Course:

The advanced program is perfect for those with existing UX experience. It will help them take their careers to the next stage and continue to build on their UX knowledge.

Learn more about our UX alums who come from different backgrounds here.

Will I need any tools to attend the course?

You will need your own laptop (PC or MAC). The tools used in our UX Design Courses will be provided and are SAAS based, so these work on both PCs & MACs. 

Is there any pre-course work?

We will be offering pre-course reading for all our UX Design courses so you can get familiarised before the course starts. These are some books recommended by the trainers:

  1. The Design Of Everyday Things, by Don Norman
  2. Design Is a Job, by Mike Monteiro
  3. Don’t Make Me Think, by Steve Krug
  4. About Face: The Essentials Of Interaction Design, by Alan Cooper
  5. Lean UX: Applying Lean Principles to Improve User Experience, by Jeff Gothelf.

How much does the course cost?

All our day courses at UX Academy are £250 per person.

Do you have a discount for group trainings?

Yes. Group discounts are available for our UX design courses based in London. If you are looking for group discounts, contact us for more information.

Can I get an invoice or purchase order upon payment?

Invoices can be provided on request for any of our UX Design Courses. Please contact us for more information.

If I cancel or I am unable to attend the course, will I be able to get a refund?

We will provide refunds up to 14 days in advance. Alternatively, you can sign up for our next UX training class, as we run two to three courses yearly.

Get Your Free Course Syllabus

Have any questions? Contact us at 0208 798 3062, or fill in the form below.

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