Leadership

Lead with strategy.
Shape what gets built.

For mid-to-senior designers who want to stop executing briefs and start influencing them. 4 weeks. Live online. Max 10 students.

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Register your interest

Duration

4 weeks

Enrolling

Register interest

Full price

£1,500

Start date

Starting soon

Cohort size

Max 10

Schedule

Evenings, 6-8:30pm UK

A typical week

Not a video course. A live experience.

Here's what Week 3 of the course looks like in practice.

Step 1

Class night

Live class, one evening, 2.5 hours. Methods plus your client brief.

Step 2

Self-study

Reading and the session recording. Your pace.

Step 3

Mentor session

45 minutes as a team with a working industry mentor.

Step 4

Project work

Apply the week's methods to your client brief.

Step 5

Peer review

Share work with your cohort. Give and get honest feedback.

What you'll learn

4 weeks. 4 shifts.

Tap any module to see what you'll cover.

Module 1The Strategic Case for UX

Build the business case for design investment using cost-of-poor-UX evidence and ROI models.

ROI models
Module 2UX Maturity & Organisational Design

Assess where your organisation sits on the maturity curve, define a vision and mission, and design a roadmap to raise it.

Maturity auditUX roadmap
Module 3Experience Strategy & Measurement

Define experience principles, set quality metrics, and track design impact against business outcomes.

Experience metrics
Module 4Influence, Consulting & Leadership

Run stakeholder workshops, pitch at board level, and build internal design advocacy that sticks. Weekly mentorship runs throughout.

WorkshopsMentorship
Is this right for you?

Built for designers who want to lead.

This course is for you if…
  • You have 5+ years of UX experience and want to operate strategically
  • You keep getting asked to justify UX instead of being invited to shape it
  • You want to move into leadership, consultancy, or a Head of UX role
  • You can do the craft but struggle to influence the decisions above it
  • You want frameworks you can apply to your organisation immediately
This course is NOT for you if…
  • You have fewer than 5 years of hands-on UX experience
  • You're looking for foundational UX or research skills
  • You want a self-paced course with no fixed schedule

Fewer than 5 years in? Try Advanced Agentic (UX) Design (2+ years) first →

Your instructor

Strategic practice, direct access.

Stratis Valachis

Stratis Valachis

Senior Manager - Product Design & Research (Head of function)

Stratis holds a leadership position in Product Design at Gousto, overseeing design across Menu, Acquisition, and Retention. He plays a pivotal role in shaping design strategy, ensuring quality, and maintaining commercial effectiveness. Prior experience includes Vogue and Aviva.

GoustoVogueAviva
Jiri Jerabek

Jiri Jerabek

Product Design Consultant

Jiri has 12 years designing digital products with a focus on strategic design leadership. His history includes large-scale product work at Intuit, AI product work at Intercom, design leadership at Contentsquare, radical innovation at BBC R&D, and end-user products for the Telegraph, National Rail Enquiries, Freesat, Canon, and American Express. He now works independently, mostly with fintech, insurance, product analytics and media teams, and with early-stage startups.

IntuitIntercomBBC R&DAmerican Express
Where our graduates went

Our graduates moved into roles at great companies.

Our graduates have gone on to roles at companies across tech, finance, healthcare, government, and beyond.

Airbnb
Barclays
Cazoo
Citi
EY
FutureLearn
Geely
GSK
IBM
Idean
Knight Frank
Legal & General
Starting soon

£1,500

No deposit to pay yet. Register your interest below.

  • 4 weeks of live strategy sessions
  • Real organisational brief applied to your own context
  • Max 10 students, your instructor knows your situation
  • Direct Slack access between sessions
  • Certificate on graduation

Starting soon · 10 places max

Register my interest

Need a payment plan? Get in touch. 30% scholarship available.

Get the brochure

The full brochure, in your inbox.

Straight to your inbox: the complete syllabus, learning outcomes, and the next cohort dates. Free, no commitment.

Limited to 10 students per cohort.

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Questions

Before you enrol.

Is the course online or in-person?

The course is 100% live online. You join small live classes over Zoom one evening a week (6:00 to 8:30pm UK time) from anywhere in the UK or abroad; there's no in-person attendance and no commute. Every session is recorded, so you can catch up if you miss one.

Is this for practitioners or managers?

Both. Designed for mid-to-senior designers who are still hands-on but want to operate strategically. No management role required.

Will I still do hands-on design work after this course?

That depends on your role and ambition. Learn to operate strategically, not to stop designing. Most graduates continue design work but gain more influence over what gets built and why.

What experience level is this for?

You should have at least 5 years of UX design experience and have worked inside an organisation with multiple stakeholders. This isn't a beginner or intermediate course.

How much time will I need each week?

One live session per week (one evening a week, 6:00 to 8:30pm UK time) plus 3 to 4 hours of independent work. Budget around 5 to 6 hours per week total across 4 weeks.

What's the refund policy?

There's no deposit to pay yet. Once enrolment opens, the £99 deposit is refundable within 14 days of booking.

How is this different from reading books on UX strategy?

The frameworks are only part of it. The live sessions force you to apply them to your actual organisation and get critique from an instructor and peers doing the same work.

Is a UX Academy certificate recognised by employers?

UX Academy certificates don't expire and are outcomes-focused: each one names the live project you completed, the skills you demonstrated, and the instructor who assessed your work. Employers verify quality through your portfolio and the specificity of what you built, not the name on the certificate.

I'm not sure I'm creative enough for UX design.

Most of our graduates said exactly this before starting. UX is less about visual creativity and more about curiosity and empathy: understanding why people struggle with things, then figuring out how to fix it. If you have ever rewritten a confusing email, reorganised a messy drawer, or explained something complicated simply, you're already thinking like a UX designer.

What if I fall behind or miss a session?

Every live session is recorded and available the same day. Life happens; we know that. If you miss something, you'll catch up. The weekly drop-in sessions exist specifically for this: come with questions, share your screen, get unstuck. No one gets left behind in a group of 10.

I have seen cheaper courses online. Why is this one different?

A cheaper course teaches you the same material. What it can't give you is a real client project, an instructor who knows your name, or a cohort that gives you feedback on your actual work. Those are the things employers notice in your portfolio, not which platform you studied on.

Not sure it's right for you?15 minutes with a real person, no pitch

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