1. Introduction

For the purposes of the Data Protection Act 1998 (the “Act”), the data controller is UX Academy Ltd.

This policy outlines how we collect and process personal data provided by you or collected from your interaction with our website. Please take the time to carefully read and understand the following information regarding your personal data and its treatment. We prioritize the security of the information you share with us and aim to keep you informed about its use.

2. Scope

This policy is applicable solely to our website. If you leave our site through a link or any other means, you will be subject to the privacy policy of that respective website provider. We hold no authority over such policies, and it’s advisable to review them before continuing to access external sites.

3. Information Collection

We may collect and process the following data about you:

• Information provided through form submissions on our website or interactions with our help chatbot.
• Correspondence records when you contact us in any capacity.
• Optional survey responses utilized for research purposes.
• Details about your website visits, including but not limited to traffic data, location data, weblogs, operating system, browser usage, and other communication data. This may be required for billing purposes or to improve our services.

4. Google Analytics, IP Addresses, and Cookies

We gather information about your computer, such as your IP address, operating system, and browser type, for system administration and aggregate reporting to advertisers. This data, which aids us in understanding user browsing patterns, remains anonymous and does not identify individuals.

To enhance your experience, we use cookies stored on your computer to better our services and provide a personalized browsing experience. Cookies allow us to:

• Estimate audience size and usage patterns.
• Store information about your preferences, customizing the website to your interests.
• Expedite search processes.
• Recognize your return visits to our site.
• Display relevant ads across the Google Display Network.

Generated cookie information, including your IP address, is anonymized using appropriate settings (“_anonymiselp()” function or equivalent) and sent to Google servers in the United States. More details on IP anonymization can be found at https://support.google.com/analytics/answer/2763052.

Google Analytics, a service by Google Inc., assists us in analyzing website traffic, sources, conversions, and sales. Google Analytics employs cookies on your computer to analyze user interactions with our website.

Google uses the information derived from cookies to evaluate our website’s usage, compile reports, and provide us with analytical insights.

In certain instances, Google may share this data with third parties due to legal obligations or when processing data on Google’s behalf. Your IP address will not be linked or associated with other data stored by Google.

For optimized ad delivery based on prior website visits, we use display advertising and Google Analytics’ remarketing feature. This tailors ad content to visitor interests based on previous interactions with our website. Learn more at https://support.google.com/analytics/answer/2611268.

You have the option to prevent cookie installation through your browser settings by utilizing the free Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout?hl=en. However, note that this may limit access to certain parts of our site. Our system will issue cookies unless your browser settings reject them.

To opt-out of Google Analytics for display advertising, visit https://www.google.com/settings/ads.

By using our website, you consent to the processing of your personal data by Google as described above.

5. Information Usage

We take necessary precautions to ensure your data’s security and treatment in accordance with this privacy policy.

All data provided to us is stored on secure servers. Payment transactions are encrypted. If you possess a password granting access to specific parts of our site, ensure its confidentiality. Kindly refrain from sharing your password.

While we strive to protect personal data during transmission, please note that internet transmission’s complete security cannot be guaranteed. Upon receiving your information, we implement stringent procedures and security features to prevent unauthorized access.

We utilize your information in the following ways:

• Present website content in an effective manner for you and your device.
• Provide requested information, products, or services.
• Fulfill obligations arising from contracts between you and us.
• Facilitate your participation in interactive features.
• Notify you of service changes.

6. Sharing & Disclosure

We may disclose your personal information in the following scenarios:

• Business sale or acquisition: In the event of selling or purchasing a business or its assets, we may share personal data with prospective buyers or sellers.
• Legal obligations: To comply with legal requirements, obligations, or protect against fraud and credit risk, personal data may be disclosed.

7. Third-Party Partners & Integrations

Our website may contain links to third-party websites or services. When interacting with these sites, you may provide information to them, UX Academy, or both. These third-party websites maintain their own information collection, usage, and disclosure practices. We encourage reviewing their privacy policies before engaging with these websites.

8. Security & Confidentiality

To safeguard collected personal data, we take appropriate measures to prevent loss, misuse, unauthorized access, disclosure, alteration, or destruction.

9. Your Rights

Before collecting your data, we will inform you if it will be used for marketing purposes or shared with third parties for such purposes. You retain the right to opt-out of personal data processing for marketing.

10. Access to Information

As per the Data Protection Act, you have the right to access information held about you. You may exercise this right in accordance with the Act, potentially subject to a fee of £10 to cover administrative costs.

11. Changes to Our Privacy Policy

Any future changes to our privacy policy will be posted on this page and communicated via email if necessary. Regularly check this page for updates.

12. Links to External Websites

Our site may occasionally link to partner networks, advertisers, and affiliate websites. These sites have their own privacy policies, for which we bear no responsibility or liability. Review their policies before sharing personal data.