The best way to learn UX is to do it.
UX Academy was built on a simple observation: the best way to learn UX design is with a real instructor, on a real project, with a small group of people at the same stage as you. Not videos. Not slides. Design, get feedback, iterate, get unstuck in real time.
Premium live UX bootcamps run into the thousands — General Assembly’s London course is £9,000. We thought that was too much. We built a school that keeps cohorts small, keeps instructors named and accountable, and keeps prices a fraction of the premium bootcamps: from £1,500 for the 8-week foundation, stackable to a full £3,000 career programme of around 20 weeks — including real work experience at a start-up, something rivals simply don’t offer.
Our graduates now work at companies across the UK. Every cohort includes a real client project. Every instructor is an active practitioner.
UX Academy founded in London. First cohort of 8 students.
First in-house training partnerships with UK companies.
First in-house corporate training partnerships expanded.
Expanded to 6 courses. 200+ graduates.
New website. AI UX course launching. Cohorts now capped at 15.
You will know their names.
Every UX Academy instructor is an active practitioner. No anonymous course content. No rotating cast of contractors.
Natalia Veretenyk
Lead Product Designer, Carbonia Web
Natalia is Lead Product Designer at Carbonia Web, covering user research through to interaction design. She is curious about human behaviour and how people’s minds work, and is a recipient of the Adobe XD London award. In her free time she writes about design and mentors emerging talent.
Jonathan Hill
Corporate UX Lead, Kistler Group
Jonathan is Corporate UX Design Lead, leading his organisation’s design strategy. He specialises in influencing project teams to make user-centred decisions that serve both business and user goals. Previously a UX Researcher at the University of Vienna Applied Sciences, he is especially interested in the value of design and the scaling of design systems.
Nora Goerne
Inclusive CX Design Consultant & Trainer, Eleven Ways
Nora is a Senior UX professional with a background in Learning Experience Design and Cultural Studies. Inclusivity has become her guiding principle for human-centred experiences. A polyglot and advocate for accessible design, she currently works as an Inclusive CX Design Consultant & Trainer at Eleven Ways.
Ben Sauer
Author, Speaker, Leader, Advisor, Self-employed
Ben is a former Product Director at Babylon Health, where he led teams of designers, clinicians, data scientists, and engineers on AI-based products worth $100m+. He has trained teams in Voice Design internationally for O’Reilly, including NASA, and advises organisations globally on digital product strategy.
Stratis Valachis
Senior Manager - Product Design & Research (Head of function), Gousto
Stratis holds a leadership position in Product Design at Gousto, overseeing design across Menu, Acquisition, and Retention. He plays a pivotal role in shaping design strategy, ensuring quality, and maintaining commercial effectiveness. Prior experience includes Vogue and Aviva.
Enrico Furfaro
Co-Founder, Growth Design, FunctionForm
Enrico is a Product Designer focused on Interaction Design, User Research, and Strategy. With 7+ years designing digital products, he has collaborated with Apple, komoot, Sony Mobile, Yamaha, BMW, and Maersk. His work has been shortlisted for awards, published in academic journals, and presented at conferences across Europe.
Hara Mihailidou
Founder, Todelli®
Hara is Founder of Todelli®, and previously UX Design Lead at Lloyds Bank and Head of UX at JustGiving. She has worked for Microsoft, Skype, O2, Hearst, and Seren EY Service Design. Her background includes Interactive Media (MA, London College of Communication) and Computer Science (BSc).
Jiri Jerabek
Product Design Director, Contentsquare
Jiri has 12 years designing digital products with a focus on strategic design leadership. His history includes large-scale product work at Intuit, radical innovation at BBC R&D, and end-user products for the Telegraph, National Rail Enquiries, Freesat, Canon, and American Express.
Goncalo Andrade
Lead Product Designer, YLD
Goncalo is a Lead Product Designer based in London with 10+ years of experience. He believes design is about coming together to solve human problems, and has worked across EDF, Aviva, Lloyds Banking Group, and Croud.
Six things worth knowing.
Find the right course.
Not sure which course fits? Start with the free masterclass. No commitment.








