Wellbeing & confidence coachingHopStair
for HopStair Limited
A nudge-based mobile app helping people build authentic, lasting confidence through daily prompts, peer support and, in time, a coaching marketplace.
The brief
Design the end-to-end MVP: consolidate ideas spread across multiple Figma files, fill the gaps in the user flow, and test a sticky onboarding-to-dashboard journey built to maximise retention. The team worked directly with the CEO and a human-computer-interaction academic.
Deliverables
End-to-end Figma designOnboarding & assessment flowDashboard + sub-screensUser-tested prototype
A referral-driven, AI-powered talent marketplace where professionals refer people in their network to highly relevant UK jobs.
The brief
Redesign the company-user flow for screening shortlisted applicants and managing applicant communication, making it intuitive and simple enough to drive adoption against the grain of traditional recruitment.
Deliverables
User-flow reviewApplicant screening UICommunication management UIPrototype
A transparent, end-to-end platform for finding a UK rental home, supported by local rental experts ("Sherpas") and lifestyle-based property search.
The brief
Design a web-app experience that increases free-consultation bookings and plan upgrades for busy professionals relocating to the UK, where the average home search takes 23 days.
Deliverables
User research & personasLifestyle-based search flowBooking conversion flowPrototype
Mayfair Aesthetics
for Mayfair Aesthetics
A London chain of four clinics offering laser hair removal and skin treatments, competing on quality and award-winning service.
The brief
Increase the conversion rate of website visitors into free laser-hair-removal patch-test bookings - the first step in acquiring a customer - using daily booking data to measure the impact.
Deliverables
Conversion auditBooking-flow redesignPrototypeTest recommendations
Loop Not Luck
for Loop Not Luck
A diversity careers platform connecting underrepresented entry-level talent across the UK with employers, using a pioneering intersectional approach.
The brief
Refine the candidate UX and build out the early-stage company user flow - posting roles, buying credits and reviewing matched candidates - to improve engagement and retention.
Deliverables
Candidate journey refinementCompany user flowRole-matching feedPrototype
A healthy-snack brand bridging tasty food and wellbeing through Ayurveda, selling direct to consumers on Shopify.
The brief
Rethink the website and its calls to action so visitors convert faster - growing newsletter sign-ups and sales while reducing the number of clicks between a landing page and checkout.
Deliverables
Hypothesis statementsUser-insight reportPrototypes
A mobile app for finding and sharing condensed, step-by-step "mini-tutorials" that can be consumed in seconds - a faster alternative to how-to videos.
The brief
Improve the content-creation workflow so semi-professional creators find it easy, comfortable and fun to make tutorials - the behaviour the whole product depends on.
Deliverables
Documented user insightsUser journeysPrototypesDesign-process presentation