Our UX Experts

At UX Academy all our trainers are skilled UX professionals with many years of experience working in an international environment for different companies. They will enable you to develop and gain new concepts and ideas through the UX design course in London. Our training based on user interface, user experience & Voice Design.

Yiota Demetriou (PhD)


Yiota Demetriou is a Customer Experience and User Experience professional with an extensive background in UX research, leading tertiary education programmes, crafting multisensory and immersive experiences, and a strong knowledge of Human-Computer Interaction (HCI). She has a PhD with expertise in HCI research, Arts, and Behaviour sciences and has a track record for leading values-driven design strategies. She is passionate about understanding users empathically using design thinking methodologies and Lean UX.

Badr Abou El Anouar

Lead Designer

Badr has 11 years of experience in the design field. For the last five years, he has been the lead designer at KOLAPS Agency, a branding and UX/UI design agency based in Barcelona and Beirut. Badr has delivered projects for companies and start-ups from different sectors such as fintech, online retail, hospitality, and healthcare, and clients like UNIDO, UK Lebanon Tech Hub, and BidFood.

Ben Sauer

Product Director
Voice Principles

Ben is a former Product Director of Babylon Health, and has trained people in voice design internationally for O’Reilly, (including NASA!). He now spends his time working with clients on finding ways in which digital products can better meet the needs of people. He advised teams across the world on what and how to design. At Babylon Health, he was the first Director of Design, and then Director of Product. He led large teams of designers, clinicians, data scientists, and engineers on AI-based products worth $100m+.

Nick Spiller

Head of Product Design
RBS & QuickTest Founder

Nick is currently the Head of Product Design at banking giant RBS. Where he leads a team of product designers across 5 cross functional teams. Nick has extensive work in the Fintech industry having previously formed the founding team of LOOT, a student bank, which RBS bought a majority share of in 2019. Nick maintains a hands-on approach and regularly assists with feature definition and design. He’s recently released a user testing app, QuickTest, with a mission to bring free user testing to startup design teams and freelancers.

Kristina Csanaky

Voice & Visual UX Designer
Voxly Digital

Kristina is a Voice UX and Conversation Designer with a passion for delivering meaningful experiences and making a positive contribution through technology. She has a genuine interest in human behaviour and how technology can enhance the human experience, from bringing delight to our everyday lives to solving complex problems.

Kane Simms

Founder & Host
VUX World

Kane Simms has years of experience in the digital industry. Currently, he is leading the implementation of organisation-wide digital transformation strategy, in his managing of the planning and delivery of digital products and services at Tunbridge Wells Borough Council. He is also the Founder and Host of UVX World, a podcast where they feature UX pros, VUI designers, developers, brands, and anyone with an interest in taking advantage of the biggest shift in user behavior since the introduction of the smartphone.

Gonçalo Andrade

Senior UX Designer

Goncalo Andrade is a Senior User Experience Designer based in London. He believes that Design is all about coming together to solve human problems. I have over 10 years experience as a Designer working for a range of companies including Croud, Aviva, Lloyds Banking Group, and many more.

Froso Ellina

Product Design Manager
Pivotal Labs

Froso Ellina has 10 years working experience as a member of global teams in both digital design and software companies. She has a background in digital advertising and has experience in designing high-quality products for international clients. Some of these clients include  Deutsche Bank, MasterCard, HSBC, Vodafone, EE, Santander, Fidelity, and Siemens. She has always been an advocate for the Human-centered design process.

Hara Mihailidou

Head of UX

As User Experience Design Lead at Lloyds Bank & previously Head of UX at JustGiving, Hara Mihiailidou ensures that both consumer and business audiences have a delightful and cohesive experience across channels. Hara Mihailidou has previously worked for brands like Microsoft, Skype, O2, Hearst, and Seren EY Service Design agency. Her educational background includes Interactive Media (MA, London College of Communication) and Computer science (BSc).

Jiri Jerabek

Design Manager

Jiri has 12 years of experience in designing digital products and it has shaped him into a leader in strategic design. His project history ranges from launching large scale key product functionalities (Intuit) and radical innovation (BBC Research & Development) to detailed work on end-user products (Telegraph, National Rail Enquiries apps, Freesat set-top box, Canon, American Express).

Giulia Barra

UX Design Lead

Giulia Barra is a User Experience professional with a background in Service Design and a strong knowledge of the e-commerce industry. She is an advocate of Data Driven Design and Lean UX methodologies. During her 7+ years experience she worked for big companies such as Yoox-Net-a-Porter Group, design agencies and start-ups. Her last job was as Lead UX for Mailjet, a successful French startup that has been recently acquired by the global emailing platform Mailgun.

Stratis Valachis

UX Design Lead
Conde Nast

Stratis Valachis is an interdisciplinary Lead UX consultant with 10 years of experience working in startups, agencies and international organisations across the US and Europe. He has worked for some of the worlds’ leading brands including Aviva, CN Traveller & Vogue.