This advanced UX design project was completed by Sabrina. Here she discusses her experience and outcomes. 

About Zen Bike

Zen Bike offers a unique and eco-friendly points-per-mile system where every mile that you cycle converts into points. These can then unlock rewards such as discounts on TFL, wellbeing stores, and gyms.

Advanced UX Design Project Brief

“We believe that the near future in automotive industry is electric cars. There is a massive shift from conventional cars to electric ones in London over the last few year. This is because car emissions are very dangerous for our health and environment. Let’s imagine London as a city where there are only electric cars available and try to understand driver needs. Explore a solution that helps drivers to manage their car battery in order to use their electric cars effectively.”

whiteboard with sticky notes about user preferences
Advanced UX Design: Research

We don’t use a car to commute. Given that the problem was finding solutions for electric car drivers in London, the brief changed drastically after the generative research, in fact the results show that most users wouldn’t use a car to drive in London, because the public transports are efficient, the problem was something different.

Picking a problem

We used “how might we” questions to find the problem for this advanced UX design project. Such as, how might we:

  • Improve people’s work commute experience?
  • Make the tube a fun place for people to be?
  • Make commute less stressful for people?
  • Create a smoother commute time for people?
  • Help people benefit from fresher air during their commute?
  • Encourage people to try alternative commuting options to reduce their monthly costs?

The main problem is the stress of users during their commutes, especially in rush hours. The feeling of being squashed in the crowd can be overwhelming. Also, users complained about the high prices of TFL. We decided to use “how might we improve people’s work commute experience?”.

Target Audience

The main target audience are people that live in London and own a bike but don’t use it often. The age group is 18-45.

user persona in detail about their age, habits, profile, pain points.
Storyboard and Initial Wireframes

Our first concept involved a partnership with TFL where they would supply free or inexpensive rental bikes during rush hours.

However, we changed our concept when we found out that Santander app already had a similar partnership with TLF. Also, our first round of feedback from user interviews, we concluded our signup process was too complex.

sketches of wireframes
medium wire-frames from the sketches
Cycling Incentive App
prototype of the app - login page

Choose journey based on stress and pollution levels. Win rewards per cycled miles, be relaxed and green. Win Vouchers and discounts on wellbeing stores, cycling stores and TFL

prototype of the app in closer detail

Onboarding & Login. We offer the login/signup buton together with onboarding and benefits screen to allows users to know the value they are getting in exchange of their personal details.

prototype of the app - the map

Landing Screen. Your journey begins when you enter your destination. Receive daily tips according to the weather to support you and motivate you for your cycling journey.

prototype of the app - the map in more detail

Choosing a Route. Pick your route based on noise, pollution and reported stress levels. Nevermind about looking into levels of information on other transportation apps.

prototype of the app - credit page

Completing the Journey. Become aware of your achievements + leave feedback on the conditions of your journey so we can improve the accuracy of the mapping and so that others can benefit from it + The more you cycle the more you and the environment wins!

prototype of the app - weekly challenges and refer a friend

Prizes & Milestones. A dashboard screen will keep you informed on accumulated points, on your cycling level, weekly and permanent challenges. Keep track of your progress and redeem vouchers and discounts on wellbeing stores, cycling stores and TFL

For more information or to enrol on this course, head to our Advanced UX Design Course. UX Academy has several courses available to suit your needs and to build your portfolio with real-company projects.

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