Real client brief

Oh Lily!

for Oh Lily! · E-commerce & health food

A healthy-snack brand bridging tasty food and wellbeing through Ayurveda, selling direct to consumers on Shopify.

The brief

What Oh Lily! asked for.

Rethink the website and its calls to action so visitors convert faster - growing newsletter sign-ups and sales while reducing the number of clicks between a landing page and checkout.

What the students produced

The deliverables.

  • Hypothesis statements
  • User-insight report
  • Prototypes
How client projects work

Every cohort gets a real brief.

UX Academy courses are 100% live online, capped at 15 students, and built around a genuine client brief rather than a simulated exercise. Students work to the client’s real constraints and present their work back to the client — which is what turns a course project into a portfolio piece you can talk through in an interview.

All student workGraduate outcomes
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