Leadership

Lead with strategy.
Shape what gets built.

For mid-to-senior designers who want to stop executing briefs and start influencing them. 4 weeks. Live online. Max 15 students.

Speak to an advisorGet the brochure ↓

Taught by Stratis Valachis & Hara Mihailidou — industry practitioners, not academics.

Duration

4 weeks

Deposit

£99 (14-day refund)

Full price

£1,500

Cohort 1

12 Oct 2026

Cohort size

Max 15

Schedule

Wed 6-8:30pm UK

What strategy-level designers produce

The deliverables to master.

Strategy is not a mindset. It is specific outputs that change how organisations invest in design.

Stakeholder mapPower / Interest gridUX maturity model12345← currentLevel 1 → 5OKR frameworkO: Improve onboardingKR1Drop-off −20%KR2CSAT +15ptsKR3Time-to-value −30%Objective + Key Results

Before joining the Advanced course, my user research toolkit was limited. Drafting explicit hypotheses, structuring effective ideation exercises, and synthesising findings are my key takeaways. Access to teachers who are also practitioners gave me the confidence anyone investing in a product design career needs.

VitorVitorProduct ManagerUX Strategist at Independent consultant
A typical week

Not a video course. A live experience.

Here's what Week 3 of the course looks like in practice.

Mon

Live session

2 hrs live. Research methods and a real brief to work from.

Tue

Self-study

Reading + watch the session back. Your pace.

Wed

Drop-in

30 min optional — bring work in progress. Get unstuck.

Thu

Project work

Apply the week's methods to your client brief.

Fri

Peer review

Share work with your cohort. Give and get honest feedback.

“The Wednesday drop-ins were honestly the most valuable part. I could share my screen and my instructor would just tell me exactly what was not working.”

Sam, Product Designer
Is this right for you?

Built for designers who want to lead.

This course is for you if…
  • You have 5+ years of UX experience and want to operate strategically
  • You keep getting asked to justify UX instead of being invited to shape it
  • You want to move into leadership, consultancy, or a Head of UX role
  • You can do the craft but struggle to influence the decisions above it
  • You want frameworks you can apply to your organisation immediately
This course is NOT for you if…
  • You have fewer than 5 years of hands-on UX experience
  • You are looking for foundational UX or research skills
  • You want a self-paced course with no fixed schedule

Earlier in your career? Try Advanced UX Design first →

Price-match guarantee

Find a comparable live UX course for less? We’ll match it.

Same live instruction and named instructors as courses costing several times more. See the full UK comparison.

Live UX coursePrice
UX Academyfrom £1,500
BrainStationNot published
UX Design Institute~€2,995
General Assembly£9,000

London courses, verified June 2026. Price-match applies to comparable live, multi-week, mentored UX courses.

Want to see the full curriculum?

Module breakdown, frameworks covered, and entry requirements.

See the curriculum ↓
What you will learn

4 weeks. 4 shifts.

Tap any module to see what you will cover. Want it as a PDF? Get the brochure.

Module 1The Strategic Case for UX

Build the business case for design investment using cost-of-poor-UX evidence and ROI models.

ROI models
Module 2UX Maturity & Organisational Design

Assess where your organisation sits on the maturity curve, define a vision and mission, and design a roadmap to raise it.

Maturity auditUX roadmap
Module 3Experience Strategy & Measurement

Define experience principles, set quality metrics, and track design impact against business outcomes.

Experience metrics
Module 4Influence, Consulting & Leadership

Run stakeholder workshops, pitch at board level, and build internal design advocacy that sticks. Weekly mentorship runs throughout.

WorkshopsMentorship
From our courses

What you'll actually build

Every student completes a real client brief. These are portfolio pieces from across UX Academy courses -- each one is labelled with the course it came from.

Booking flow redesign — NHS appointment app

Gaby Rock · Beginner course, 2025

User researchPrototyping

Onboarding UX audit — fintech startup

Vitor Kneipp · Advanced course, 2024

Heuristic reviewStrategy

Work shown with graduate permission. Real client briefs — not made-up exercises.

Your instructor

Strategic practice, direct access.

Stratis Valachis

Stratis Valachis

Senior Manager - Product Design & Research (Head of function)

Stratis holds a leadership position in Product Design at Gousto, overseeing design across Menu, Acquisition, and Retention. He plays a pivotal role in shaping design strategy, ensuring quality, and maintaining commercial effectiveness. Prior experience includes Vogue and Aviva.

GoustoVogueAviva
Hara Mihailidou

Hara Mihailidou

Founder

Hara is Founder of Todelli®, and previously UX Design Lead at Lloyds Bank and Head of UX at JustGiving. She has worked for Microsoft, Skype, O2, Hearst, and Seren EY Service Design. Her background includes Interactive Media (MA, London College of Communication) and Computer Science (BSc).

Lloyds BankJustGivingMicrosoftSkypeO2
Jiri Jerabek

Jiri Jerabek

Product Design Director

Jiri has 12 years designing digital products with a focus on strategic design leadership. His history includes large-scale product work at Intuit, radical innovation at BBC R&D, and end-user products for the Telegraph, National Rail Enquiries, Freesat, Canon, and American Express.

IntuitBBC R&DNational RailAmerican Express

Graduate outcomes

People who made the leap

Not a highlight reel. Real transitions, real timelines.

Vitor, UX Academy graduate, now UX Strategist at Independent consultant

Vitor

Product ManagerUX Strategist

Independent consultant

Before joining the Advanced course, my user research toolkit was limited. Drafting explicit hypotheses, structuring effective ideation exercises, and synthesising findings are my key takeaways. Access to teachers who are also practitioners gave me the confidence anyone investing in a product design career needs.

22% conversion uplift on first client project
Claire, UX Academy graduate, now Head of UX

Claire

Senior UX DesignerHead of UX

With some initial UX experience, I was looking to deepen my skills and gain more confidence. The course pushed me to think more strategically and refine my process. Working on an end-to-end project made a big difference in how I approach design challenges.

Promoted to Head of UX within 6 months
Where our graduates went

Our graduates moved into roles at great companies.

Our graduates have gone on to roles at companies across tech, finance, healthcare, government, and beyond.

Airbnb
Barclays
Cazoo
Citi
EY
FutureLearn
Geely
GSK
IBM
Idean
Knight Frank
Legal & General
Secure your place

£99 14-day refund

Deposit to secure your place. Full course fee £1,500.

  • 4 weeks of live strategy sessions
  • Real organisational brief applied to your own context
  • Max 15 students, your instructor knows your situation
  • Direct Slack access between sessions
  • Certificate on graduation

Balance of £1,401 payable by invoice before the course starts. Interest-free payment plans available on request.

Cohort 1 — 12 October 2026 · 15 places max

Before joining the Advanced course, my user research toolkit was limited. Drafting explicit hypotheses, structuring effective ideation exercises, and synthesising findings are my key takeaways. Access to teachers who are also practitioners gave me the confidence anyone investing in a product design career needs.

VitorVitor - Product Manager to UX Strategist at Independent consultant

Need a payment plan? Get in touch. 30% scholarship available.

Common questions

Ask us anything.

I'm not sure I'm creative enough for UX design.

Most of our graduates said exactly this before starting. UX is less about visual creativity and more about curiosity and empathy: understanding why people struggle with things, then figuring out how to fix it. If you have ever rewritten a confusing email, reorganised a messy drawer, or explained something complicated simply, you are already thinking like a UX designer.

Natalia Veretenyk, Lead Instructor

What if I fall behind or miss a session?

Every live session is recorded and available the same day. Life happens; we know that. If you miss something, you will catch up. The Wednesday drop-in sessions exist specifically for this: come with questions, share your screen, get unstuck. No one gets left behind in a group of 15.

Natalia Veretenyk, Lead Instructor

I have seen cheaper courses online. Why is this one different?

A cheaper course teaches you the same material. What it cannot give you is a real client project, an instructor who knows your name, or a cohort that gives you feedback on your actual work. Those are the things employers notice in your portfolio, not which platform you studied on.

Natalia Veretenyk, Lead Instructor

Questions

Before you enrol.

Is the course online or in-person?

The course is 100% live online. You join small live classes over Zoom on Wednesday evenings (6:00 to 8:30pm UK time) from anywhere in the UK or abroad; there is no in-person attendance and no commute. Every session is recorded, so you can catch up if you miss one.

Is this for practitioners or managers?

Both. Designed for mid-to-senior designers who are still hands-on but want to operate strategically. No management role required.

Will I still do hands-on design work after this course?

That depends on your role and ambition. Learn to operate strategically, not to stop designing. Most graduates continue design work but gain more influence over what gets built and why.

What experience level is this for?

You should have at least 5 years of UX design experience and have worked inside an organisation with multiple stakeholders. This is not a beginner or intermediate course.

How much time will I need each week?

One live session per week (Wednesday evenings, 6:00 to 8:30pm UK time) plus 3 to 4 hours of independent work. Budget around 5 to 6 hours per week total across 4 weeks.

What is the refund policy?

The £99 deposit is refundable within 14 days of booking. Cancel after that but before the course starts and the deposit is forfeited, though any balance you have paid is refunded in full. Once the course has started no refund is available, except at our discretion in exceptional circumstances.

How is this different from reading books on UX strategy?

The frameworks are only part of it. The live sessions force you to apply them to your actual organisation and get critique from an instructor and peers doing the same work.

Is a UX Academy certificate recognised by employers?

UX Academy certificates do not expire and are outcomes-focused: each one names the live project you completed, the skills you demonstrated, and the instructor who assessed your work. Employers verify quality through your portfolio and the specificity of what you built, not the name on the certificate.

Get the brochure

The full brochure, in your inbox.

Straight to your inbox: the complete syllabus, learning outcomes, and the next cohort dates. Free, no commitment.

Sent to designers across the UK.

Cohort 1 starts 12 October 2026. Limited to 15 students.

By submitting, you agree to receive course updates and our occasional newsletter. Unsubscribe any time. Privacy policy.

Related reading