Zero designers in the room, by design.
Wataniya Insurance, a Saudi Arabian insurer, sent 15 people to a Beginner UX Design Course — and not one of them was a designer. Operations, IT, customer service, and marketing staff learned the same design process together, so business and tech could finally speak the same language.
Client
Wataniya Insurance
Team trained
15 participants, zero designers
Format
Beginner UX Design Course
Duration
6 days
Delivered
From Sat 19 March 2022
Instructor
Natalia Veretenyk
A shared language between business and tech.
The situation
Wataniya Insurance’s team spanned commercial and product staff on one side and developers and engineers on the other — two groups working on the same products without a shared vocabulary for how those products should work for users. Their processes were still largely manual, and moving them to digital meant getting both sides of the business aligned first.
Who came to the training
15 people attended, up from the 13 originally proposed — and none of them held a design job title:
- 7 from IT
- 6 from Operations
- 1 from Customer Service
- 1 from Marketing
The goal
Build one shared design language across the business and tech sides of the organisation, and give the team a common process for moving manual work to digital.
Six days, tailored to the brief.
Natalia Veretenyk, UX Academy’s lead instructor, delivered a 6-day Beginner UX Design Course starting Saturday 19 March 2022. The course was built for people who had never worked in design before — the whole point was to bring operations and IT staff up to the same starting line as a designer, not to teach designers something new.
Customised to the client’s brief
At Wataniya’s request, the prototyping content was extended from the standard curriculum into 2 dedicated days — reflecting how central prototyping was to the digital processes the team needed to build.
What Wataniya told us.
“UX Academy delivered in-house UX design training to our cross-functional development team. They customised the course based on our needs and our project deliverables. The content was well-structured, with a good balance between theory and practical application.”
The best UX training isn’t for designers.
Wataniya didn’t send their design team — because they didn’t have one working on this problem. They sent the people who actually run the business day to day: operations staff who know the manual process inside out, and IT staff who have to build the digital version. Teaching them a shared design language did more to align the organisation than hiring a single designer ever could.
- Operations and IT staff who understand UX can spot where a manual process breaks down for the person using it — before it gets built, not after.
- A shared design language means business and tech stop translating requirements between two different vocabularies.
- Training can be customised to what a team is actually building — here, that meant more time on prototyping, not less.
Is your team ready to learn?
Whether your team is design-led, ops-led, or somewhere in between, we can design a UX training programme that fits your team, your product challenges, and your timeline. Starting from £600 per person.