Class assignments

Five-second test assignment: compare two landing pages

Show two pages for five seconds each and see what people remember. 45 minutes, free, printable.

Use it in a class

At a glance

For the teacher

Before class.

  • Each pair needs two landing pages for similar products. Public pages are fine; take a screenshot of each.
  • Ask pairs to guess in advance what each page is trying to say.

Tools used: Five-second test, Preference test. Create a class, pick this assignment and students get the brief when they join, with a link to start.

Student brief

What students get.

Five-second test of two landing pages

45 minutes · Pairs · Tool: Five-second test

Goal

Learn what a page communicates at first glance, and how to write questions that measure it.

Steps

  1. Write down, before testing, what you think each page is for and who it is for.
  2. Open the five-second test and upload the first screenshot. Set a display time of 5 seconds.
  3. Use or edit the starter questions: what is this page for, what do you remember, who is it for.
  4. Make a second test for the other page with the same questions. Share both links with other pairs.
  5. Close both studies. Read the answers and the word list side by side.
  6. Compare the answers with your prediction. Say which page communicates better and what you would change on the other.

What to hand in

  • Links to both results pages.
  • Three sentences on what people remembered, and one change you would make to the weaker page.

Questions to discuss

  1. How closely did what people said match what you predicted?
  2. What did a screenshot lose compared with the live page?
  3. Which of your questions gave the most useful answers? Which gave none?
  4. Five seconds is short. When would you give people longer?

myuxacademy.com/tools/for-teachers/assignments/ · free class assignments

Questions

Frequently asked questions

How long does this take?

45 minutes in class, plus some time for responses. It works best pairs.

What do students hand in?

Links to both results pages. Three sentences on what people remembered, and one change you would make to the weaker page.

Do students need an account?

Not to take part in a study. To build one and share it, the five-second test tool asks for a free email log-in. If you set up a class, students log in to join it so you can see their studies.

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