In order to understand why UX Design is important, we first need to determine what UX actually is.

Although there is much debate surrounding the definition of UX (user experience), it’s broadly accepted to be how a customer interacts with a product or service, and the ways in which this can be improved. That could range from a website to an app or even a shopping or driving experience.

For the tech savvy out there, this may be a simple concept but for those starting out or who are simply just curious, it may be worth walking through the basics.

Cereal. We’ve all eaten it. It’s a product that’s been in our homes for generations. UX Design is a little bit like the experience of eating a bowl of say… Cheerios.

The product itself is the cereal and milk; these have both come from a manufacturer and is what you’ll be interacting with.

The bowl is the platform and the spoon is the interface or the way in which you experience the contents of the bowl – the product.

The end result? Your breakfast, the user experience.

So, who really needs UX?

Well, all brands and organisations looking to create user friendly products and interfaces need an element of UX Design and it’s important that companies get the user experience part right.

After all we’ve all used badly designed websites and apps that leave you feeling confused and frustrated. That’s poor UX Design.

Plus UX is not static, it’s an ever-growing and exciting space to be in! That’s why here at UX Academy, we believe that getting started on the path to a new career or building on existing design foundations for your organisation, should be fun but also require the best tools.

Our fantastic UX & UI Design courses can take you from Beginner level right up to Advanced. We work with Industry Design Experts who know their stuff and can show you the ropes via our 6-8 week online programs.

Why it’s important

With all that said, poorly designed concepts that fall flat with consumers can make or break a business. Badly designed websites, apps and experiences can limit the reach and effectiveness of a brand.

UX done right, can increase customer loyalty and satisfaction thus solving both a business and human problem, that of creating something good and it being well received.

So the next time you’re shopping online, logging onto Zoom or even taking your car out for a spin, think about the way you interact with the products around you.

What works? What doesn’t? What would you like to see more of? And take that away with you into your own design lives.

Remember, the goal is to delight the user with a well thought out product, experience or service.

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