Real client brief

Mayfair Aesthetics

for Mayfair Aesthetics · Health & beauty clinics

A London chain of four clinics offering laser hair removal and skin treatments, competing on quality and award-winning service.

The brief

What Mayfair Aesthetics asked for.

Increase the conversion rate of website visitors into free laser-hair-removal patch-test bookings - the first step in acquiring a customer - using daily booking data to measure the impact.

What the students produced

The deliverables.

  • Conversion audit
  • Booking-flow redesign
  • Prototype
  • Test recommendations
How client projects work

Every cohort gets a real brief.

UX Academy courses are 100% live online, capped at 15 students, and built around a genuine client brief rather than a simulated exercise. Students work to the client’s real constraints and present their work back to the client — which is what turns a course project into a portfolio piece you can talk through in an interview.

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