Free First Click Test Tool

Open in app

Free, up to 1,000 responses per study, no credit card. Lyssna Free shows the first 15 self-recruited responses; Useberry Free allows 10 a month. Sign in only to share.

Pre-filled with a sample homepage and two tasks, so you can try everything first.

Set up your test

Study title

Default image (used by every task unless you change it)

Upload a screenshot, wireframe or mockup (PNG, JPG or WebP), or paste a link to one.

or drag and drop it here

Tasks2

Each participant sees the image and gets one click per task.

Where would you click first to start a free trial?1 target area
Image
Default image.
  • Area 1
    Adjust with numbers
Where would you click first to contact customer support?1 target area

Options

Phone users of a desktop study get a short note first.

Participant journey

Optional. Empty boxes use the wording shown.

Shown first, on the start screen.

Shown under the welcome message, before the first step.

Questions before the study

Up to 3. Asked before the task. Don't ask for names or emails unless you need them; participants are told what's collected.

Ready to share2 tasks

Be honest about this

One click tells you where, not why.

A first-click test tells you where a click landed, not what someone was thinking when they made it. If a click misses the target, follow up with a moderated session or a short survey question to learn why: this tool won't tell you that on its own. Treat a small sample as indicative, and remember there's no participant panel. Recruit your own.

How to run one

Run a first click test in five steps.

1

Upload a screenshot

A real screen or a static mockup. PNG, JPG or WebP, resized for you.

2

Write one task per screen

Describe what the person wants to do, not the button you hope they click. Up to 5 tasks.

3

Mark the correct area

Draw up to 5 target areas per task. Skip this to see the clicks without a pass or fail.

4

Preview it, then send the link

Run it as a participant first. Sign in with an email link to get the share link.

5

Read the click map

Check the heat map and the success rate, then open the tasks that missed.

Reading results

What the results show you.

  • Click plot and heat map: every first click on your image, switchable between dots and a heat map.
  • First-click success rate: the share of clicks inside your target areas, per task.
  • Time to click: median and average time per task.
  • Exports: results as CSV, the plot as a PNG, or the whole report as a PDF.

Want to check the navigation labels first? Try the free tree testing tool. Testing a whole prototype rather than one screen? Try the free Maze alternative.

Free plans cap responses. We cap each study at 1,000.

Competitor free-plan limits as published on their pricing pages, checked 22 October 2026 (Maze: 28 October 2026). Plans change, so check their sites. You bring your own participants; we don't run a panel. We aren't affiliated with any of them.

Questions

Frequently asked questions

What's first-click testing?

First-click testing shows a participant an image, usually a screenshot or wireframe of a real page, gives them a task, and records exactly where they click first, before anything else happens. Research popularised by Bob Bailey found a strong link between getting the first click right and completing the task overall, which is why this single click is worth measuring on its own.

Is this first click test really free?

Yes. Building a test, previewing it as a participant and reading your results cost nothing, and there is no credit card step. A study takes up to 1,000 responses, with up to 5 tasks. You sign in with an email link only to get the share link. You bring the participants; there is no recruitment panel.

Do I need to define a target area?

No, but you get more out of the result if you do. Without a target area you still see every click plotted on the image, which is useful on its own. With one or more target areas marked correct (up to 5 per task), the tool also calculates a first-click success rate.

What image should I use?

A real screenshot or a static mockup of the page or screen you're testing. It doesn't need to be interactive. The whole point is testing whether the STATIC design communicates where to click, before you build anything clickable. Upload a PNG, JPG or WebP file (it's resized for you), or paste a link to an image that's already hosted. A task can use its own image, and a phone frame suits mobile designs.

What do the results show?

For each task: every click plotted on your image as dots or a heat map, the first-click success rate against your target areas, and the median and average time to click. Responses export as CSV, and the plot downloads as a PNG.

How many participants do I need?

With fewer than 10 responses the tool tells you to treat a success rate as directional. Around 15 gives a steadier picture of where clicks cluster. Any small sample is indicative only, and your participants are people you recruited yourself.

How is this different from a heatmap tool on my live site?

A live-site heatmap (Hotjar and similar) shows you what real visitors already do on a page that exists, over time, across everyone. A first-click test is a small, deliberate experiment you run before or instead of shipping. One task, a handful of participants, a specific question you chose. Use a heatmap to observe; use this to test a hypothesis before you commit to a design.

How does this compare to paid click testing tools?

Paid tools mostly add a participant panel, team workspaces and support. This one doesn't recruit for you, so you send the link to your own users, colleagues or a panel you already pay for. The click plot, heat map, success rate and exports are free.

Not sure this is the right test? Pick by question