User Persona Template

A name and role, a representative quote, context of use, two or three goals, key tasks, specific frustrations, motivations, what would make this person abandon your product, and an empathy map of what they say, think, do and feel. Add a mental model and an evidence line (where it came from) if you can. Leave out hobbies, family details and tech-savviness scores unless they change a design decision.

Yes, it is a section of every persona. Under the persona details you fill in what this person says, thinks, does and feels, one note per line, and it shows as a coloured four-box empathy map on the persona card. Their goals and frustrations are the gains and pains. It goes into the PNG, Markdown, print and share link with the rest of the persona. The old stand-alone empathy map tool now redirects here, and maps you saved in your account still open.

Yes. The "Download blank template" link above the editor gives you a Markdown file with every section and a prompt for what goes in it. Open it in any text editor, Notion, Google Docs or Confluence. Or skip the download and fill the same fields in here, with a live preview card.

Everything you type is kept in this browser (localStorage), on your own device. Log in to save it to your account and open it anywhere. The only things that leave your browser are the one-sentence description you type into the "Draft with AI" box, and your work if you choose to save it.

No, and this matters. An AI draft is a plausible starting point built from patterns and assumptions, not from talking to your actual users. Treat every field it fills in as a hypothesis to go and test, not a fact. A persona that isn't eventually grounded in real user research is a liability: it gives a team false confidence in decisions nobody actually checked.

Yes. Export as Markdown and paste it into whatever deck, doc, or wiki your team already uses. There's no watermark, login, or attribution requirement.