Logo or visual direction template
Tests which of up to three visual directions feels right for a brand or product. Use it early, before the chosen direction gets expensive to change.
- Designs compared
- 3
- Follow-up
- Asks why
What participants read first
You will see a few visual directions. Pick the one that feels right for the brand. Go with your first reaction.
Questions
- Which visual direction feels right for this brand?
- Then: What do you like about it?
Design slots
- Direction A
- Direction B
- Direction C
Frequently asked questions
What's in the logo or visual direction template?
The instructions, the question people answer, a follow-up asking why, and 3 named design slots. The slots are empty, so you add your own images.
Can I change it?
Yes. Rename the slots, rewrite the question and follow-up, or add up to six designs. The template only fills in the wording.
How many people should I test with?
Around 20 to 30 people gives a rough steer. If the split is close to 50/50, read the reasons people gave rather than the percentages.
Do I need an account?
No. You can build, preview and download without signing in. You only sign in to share a link or save your work.