Tracking Plan Generator
Choose, generate, then edit.
1. What are you building?
2. What do you want to measure?
Where the plan goes next.
Free-tier limits checked October 2026, from each vendor's own pages. Figures change, so confirm before you commit.
PostHog
Free each month: 1M analytics events, 5K session recordings, 1M feature flag requests. No credit card to start.
Source →Mixpanel
Free plan: up to 1M events a month, unlimited seats, 10K session replays a month, funnels and retention analysis.
Source →Umami
Open source (MIT licence) and self-hostable on PostgreSQL. Custom events can carry properties. Cloud limits not confirmed here, so check their pricing page.
Source →Google Analytics 4
Standard properties: 25 parameters per event, 50 event-scoped custom dimensions, event data kept 2 or 14 months, 30 key events.
Source →About tracking plans.
What is a tracking plan?
A tracking plan is a list of the events your product sends to an analytics tool, with the properties each one carries and the question it answers. Agree it before anyone writes tracking code and you avoid a pile of events nobody can interpret.
Why object_action names?
One pattern means anyone can guess an event name and find it in your analytics tool. Lower snake_case avoids duplicates that differ only by capital letters. This tool uses past tense, such as signup_completed. Some vendors recommend present tense instead. Either works if the whole team uses one.
How many events should I track?
Fewer than you think. Start with the events that answer a question you would act on, such as where people drop out of checkout. Add more when a new question needs them.
Is my plan saved anywhere?
Only in your own browser (localStorage). Nothing is sent to a server. Clear your browser data and the plan is gone, so export a copy you want to keep.
Beginner UX (AI) Design starts 14 October 2026.
Tools help you do the work. They don't teach you the judgement behind it. Beginner UX (AI) Design is taught live online by working UX professionals, built for career-changers with no design background.
Working in a team rather than learning on your own? We run in-house UX training built around your own product, and we can talk it through on the same call.