Real client brief

Avasa

PropTech & rental

A transparent, end-to-end platform for finding a UK rental home, supported by local rental experts ("Sherpas") and lifestyle-based property search.

The problem

Why this brief existed.

Renting in the UK is a broken process, and the brief puts a number on it: the average home search takes 23 days. For someone moving from abroad, all of that happens at a distance, in an unfamiliar market, usually against a deadline.

Avasa's premise is that a platform can sit on the tenant's side rather than the landlord's - matching properties to what a tenant actually needs, and putting a human alongside them from first search to move-in. Those humans are the Sherpas, Avasa's local rental experts. The distinctive features follow from that: searching by lifestyle requirement rather than postcode (how long you're willing to commute to a specific university, office or gym), viewings by video call so an overseas tenant doesn't have to fly in, and the whole rental process managed in one web app.

The specific problem handed to the students was a money problem experienced by the tenant. Students arriving to study in the UK have to cover monthly rent and an upfront deposit on top of course fees, and many respond by trying to find a group of people to rent with. Avasa wanted a tool that helped tenants find flatmates they genuinely match with - and, because Avasa is answerable to those tenants, filters that keep the matching safe.

“We aren't another real estate agency. Our objective is to find properties that match the needs of the tenants and be on their side if they need help at every step of the rental process.”

Avasa, from the original brief
The brief

What Avasa asked for.

Design a flatmate-matching feature for the existing Avasa web app, so tenants who can't carry a whole rent and deposit alone can find people to move in with -- including the filters that make matching feel safe.

Context

What the students worked within.

Who the design had to serve

Busy professionals who have discovered how difficult renting in the UK is and don't want to lose weeks to it. Three groups: MBA students aged 26 and over who come to study and then stay for work; young professionals aged 27 to 40 who moved to the UK for a job; and families aged 35 to 50 relocating with children or teenagers because of work.

Constraints in the brief

  • A new feature to be implemented in the existing website - not a standalone product, and not a redesign of everything around it.
  • Work in Figma.
  • Respect the current build. The brief asked the team to consider the limitations of the development Avasa already had, while leaving the door open to new capability where it genuinely improved the experience.
  • Safety was a stated requirement, not an afterthought: any matching mechanism needed the right filters behind it.
The design challenge

What the team had to figure out.

No answers were supplied with the brief. These are the questions the students had to research, argue about and design their way through.

  1. What actually makes two strangers a good flatmate match - and which of those signals can a product reasonably ask for and act on?
  2. How do you design matching and filtering so that people feel safe enough to use it?
  3. How does flatmate matching slot into a rental journey that already includes lifestyle-based search, video viewings and a human Sherpa, without becoming a second product bolted on the side?
  4. What does this need to do for the outcomes Avasa measures - positive client feedback, more free consultations booked, and users on a plan that genuinely suits them?
  5. Where in the 23-day search does this feature belong, and what does the tenant already know by the time they reach it?
From the brief

The brief, as a board.

No student presentation deck survives for this project. This board is drawn from the original client brief -- the problem and constraints the students took on -- rather than from student output.

A concept board for the Avasa brief: the question of what makes two strangers a good flatmate match, a panel of shared signals including commute to campus, budget split, study schedule, cleanliness, course dates and lifestyle, and a panel of safety filters including verified students, in-app chat first, video viewings, and report and block.
The brief as a board: the match signals the flatmate-matching feature had to work with, and the safety filters Avasa asked for, drawn from the original client brief. No student deck survives for this cohort, so this board illustrates the brief rather than the team's output.
A concept board of the Avasa rental journey: search starts from abroad against a deadline, shortlist by lifestyle rather than postcode, video viewing with a local Avasa Sherpa, flatmates matched with safe filters behind every match, and move in with deposit, paperwork and keys, over a note that the average UK home search takes 23 days and happens at a distance for someone moving from abroad.
The brief as a board: the 23-day search the client puts a number on, and the open question the matching feature had to answer - where in the journey it belongs, and what the tenant already knows by then.
A concept board of the three groups the Avasa brief names: MBA students aged 26 and over who come to study then stay to work, young professionals aged 27 to 40 who moved to the UK for a job, and families aged 35 to 50 relocating with children or teenagers.
The brief as a board: the three audiences Avasa named - busy professionals who have already discovered how difficult renting in the UK is, and many of whom rent with flatmates to carry the deposit at all.
How client projects work

Every cohort gets a real brief.

UX Academy courses are 100% live online, capped at 10 students, and built around a genuine client brief rather than a simulated exercise. Students work to the client’s real constraints and present their work back to the client — which is what turns a course project into a portfolio piece you can talk through in an interview.

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