Stakeholder Map Template

Edit the example, or start blank.

Start from a template

Redesigning an internal tool

Manage closelyKeep satisfiedKeep informedMonitorInterest in the projectLowHighInfluence (power)LowHigh123456789
  1. Head of Operations (supportive)
  2. IT / security lead (neutral)
  3. Engineering manager (neutral)
  4. Team leads (daily users) (resistant)
  5. Frontline staff (neutral)
  6. Customer support lead (supportive)
  7. Finance (neutral)
  8. Legal / compliance (neutral)
  9. Other departments (neutral)
  • Supportive
  • Neutral
  • Resistant

Drag a marker, or tap it to edit. Keyboard: focus a marker, then arrow keys to move or Enter to edit.

  • In: Manage closely · Supportive

  • In: Keep satisfied · Neutral

  • In: Manage closely · Neutral

  • In: Keep informed · Resistant

  • In: Keep informed · Neutral

  • In: Keep informed · Supportive

  • In: Keep satisfied · Neutral

  • In: Keep satisfied · Neutral

  • In: Monitor · Neutral

Manage closely

Involve them throughout and agree decisions with them.

1 Head of Operations, 3 Engineering manager

Keep satisfied

Consult them early and avoid surprises.

2 IT / security lead, 7 Finance, 8 Legal / compliance

Keep informed

Share progress regularly and ask for their feedback.

4 Team leads (daily users), 5 Frontline staff, 6 Customer support lead

Monitor

Check in occasionally and keep effort light.

9 Other departments

Export your stakeholder map

Saved in this browser only. Nothing is sent anywhere.

The basics

What is stakeholder mapping in UX?

It's a quick way to see who can shape your project and how much they care, before you start designing. UX designers use it to decide who to interview, who to bring into workshops and who needs a heads-up. It pairs well with a persona and a journey map.

1

List

Everyone who can affect the work, or is affected by it.

2

Score

Influence and interest, 1 to 10. Add their stance.

3

Place

Each person lands in one of four quadrants.

4

Plan

Pick an engagement approach and a first conversation.

Planning the research that follows? Try the UX research plan template.

Questions

About stakeholder maps.

What is a power interest grid?

It's a 2x2 that sorts stakeholders by how much influence they have over your project and how much they care about it. High influence and high interest means manage closely. High influence and low interest means keep satisfied. Low influence and high interest means keep informed. Low on both means monitor. Some teams call it a stakeholder matrix.

How do I score influence and interest?

Score each from 1 to 10, where 6 and above counts as high. Influence is their power to block, fund or change the work. Interest is how much the outcome affects them. Your scores are judgement calls, so check them with a colleague. If you don't know someone's stance, mark them neutral and go and find out.

Who should I put on a stakeholder map?

Anyone who can affect the project or is affected by it. Start with the sponsor, product, engineering, support, legal and finance, then add the people who use the thing every day. End users belong on the map even though they rarely have formal power.

Is my data saved anywhere?

Only in your own browser (localStorage), on your own device. Nothing is sent to a server. Clear your site data and the map is gone, so export it if you want to keep it.

Can I use this for real work?

Yes. Export a PNG for a slide, Markdown for a doc or wiki, or CSV for a spreadsheet. There's no watermark, login or attribution requirement. The starter templates use generic roles, so replace them with your actual people.

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