Stakeholder Map Template

It's a 2x2 that sorts stakeholders by how much influence they have over your project and how much they care about it. High influence and high interest means manage closely. High influence and low interest means keep satisfied. Low influence and high interest means keep informed. Low on both means monitor. Some teams call it a stakeholder matrix.

Score each from 1 to 10, where 6 and above counts as high. Influence is their power to block, fund or change the work. Interest is how much the outcome affects them. Your scores are judgement calls, so check them with a colleague. If you don't know someone's stance, mark them neutral and go and find out.

It compares where each stakeholder is now with where you need them to be, using five levels: unaware, resistant, neutral, supportive and leading. The gap between the two is the work. Someone who's resistant but needs to be supportive needs more of your time than someone who's already there.

Start from the quadrant, which sets the default action, then add the gap, a channel (a 1:1, workshop, email update or demo), how often you'll speak and who owns the conversation. The engagement plan table below the map builds itself from those fields, and it's included in the Markdown, CSV and print exports.

Anyone who can affect the project or is affected by it. Start with the sponsor, product, engineering, support, legal and finance, then add the people who use the thing every day. End users belong on the map even though they rarely have formal power.

In this browser (localStorage), on your own device. You can log in to save it to your account and open it anywhere. Clear your site data without saving and the map is gone, so export it too if you want a copy.

Yes. Export a PNG for a slide, Markdown for a doc or wiki, or CSV for a spreadsheet. There's no watermark, login or attribution requirement. The starter templates use generic roles, so replace them with your actual people.