Internal tool stakeholder persona template

The persona

Name

Priya Chandran

Role

Head of Operations (non-designer stakeholder)

Context

Reviews the internal booking tool a few times a week, usually between meetings, on a laptop she doesn't have time to sit still with. She isn't the one who requested the tool but she's the one whose team lives in it.

Goals

• Approve or reject a request in under two minutes
• Trust that the numbers she's looking at are current
• Avoid having to ask IT or the designer to explain the screen to her

Key tasks

• Approve a pending request
• Check whether a change has taken effect
• Find last week's numbers without asking someone for a screenshot

Frustrations

• Has clicked the wrong button twice because two actions look identical
• Can't tell if a change she made actually saved, so re-clicks and re-checks rather than trusting the screen
• Gets asked to "just try the new version" with no explanation of what changed or why

Motivations

Wants her team to look competent to the wider business. A tool that makes her hesitate in front of others is worse to her than a tool that's merely plain.

In their words

I do not need it to be beautiful. I need to know it did what I told it to do.

Why they would give up

If a second unexplained UI change causes a visible mistake in front of her own team, she'll ask for the old version back and stop trusting updates altogether.