UX strategy for in-house teams.
The most common thing in-house teams tell us is not that they cannot do research. It is that nobody acts on it. Decisions arrive with the solution already chosen, evidence gets collected and ignored, and design is measured on output rather than outcome. This is a two-day, in-house programme (or 4 half-days) about the organisation around your design team, not the design work itself.
Built for teams who can do the work, but cannot get it acted on.
This is not a research skills refresher. It assumes your team can already do the work, and is about why the organisation around it does not act.
- •UX and product leads who can do the work but cannot get the organisation to act on it.
- •Design teams whose research gets collected and then ignored.
- •Teams measured on output rather than outcome, and looking to change that.
- •Anyone trying to build a UX practice inside an organisation that does not yet see it as strategic.
Six things you have to get right.
Run against your own product and organisation, not a hypothetical one.
Artefacts, not just a good discussion.
- •A UX maturity assessment of your own team, with the specific barriers named.
- •A Kano-mapped view of where your product's features actually sit today.
- •A buy-in plan for at least one real initiative, aimed above and below you.
- •An Experiment Canvas for a hypothesis you can test on your own product.
There is also an open-enrolment version.
UX Strategy is one of our established courses. If you want to see the material before committing a whole team, or you only need to send one or two people, the open-enrolment course covers the same ground. See the UX Strategy course →
Before you enquire.
Is this a research skills course?
No. It assumes your team can already do research and design work, and is about the organisation around that work: why decisions arrive with the solution already chosen, why evidence gets collected and ignored, and how to change that rather than just producing more of it.
What is the Kano model and why does it matter here?
It is a way of modelling which features delight users, which are basic expectations, and which are neutral, and the fact that a feature moves between those categories over time. We use it to show why a roadmap built around yesterday's differentiators keeps under-delivering, and to prioritise what to build next.
Is this the same as the open-enrolment UX Strategy course?
It is the same subject taught the same way, but scoped and run for your team, against your own product and organisation, rather than a mixed group of individual learners. If you want to try the material first, or send one or two people rather than a whole team, see the open-enrolment version at /courses/ux-strategy/.
Can this be combined with other in-house training?
Yes. It is often run alongside our UX research day, or our complex journeys and service design day, since strategy, research and delivery are usually the same underlying problem. Tell us on the form below and we will scope the days together.
Enquire about this programme.
Tell us about your team, the organisation problem you are trying to solve, and your preferred timing. We will get back to you within 2 business days.