RICE & ICE Calculator
Score your features or ideas with RICE or ICE, see them ranked by score, and export the list as a table.
RICE = Reach x Impact x Confidence / Effort. Switching method keeps your ideas and the other method's numbers.
Ranked by RICE score (0)
No ideas yet. Add one on the left, or start from the example.
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Two ways to rank a backlog.
Reach x Impact x Confidence / Effort
Slower, but reach and effort are real numbers.
Impact x Confidence x Ease
Quick. Each one is a score from 1 to 10.
The RICE framework and its impact and confidence scales come from Intercom. Read their original article.
FAQ
How is a RICE score calculated?
Multiply Reach, Impact and Confidence, then divide by Effort. Reach is how many people the idea touches in a set period. Impact uses a fixed scale: 3 massive, 2 high, 1 medium, 0.5 low, 0.25 minimal. Confidence is 100%, 80% or 50%. Effort is person-months. A higher score means more value for the work involved.
RICE or ICE: which should I use?
ICE is quicker. You score three things from 1 to 10 and multiply them, so it suits a fast first pass through a long list. RICE adds a real reach number and divides by effort, so it takes longer but separates a small fix for many people from a big build for a few. Use ICE to cut a list down, then RICE on what is left.
What counts as reach and effort?
Reach is the number of people or events the idea affects in one period, such as sign-ups per quarter. Pull it from analytics where you can, and use the same period for every idea. Effort is the total person-months from design, development and testing together. Use the same unit throughout, and round up if you are unsure.
Are the scores objective?
No. Impact and confidence are judgement calls, and a different team would score the same idea differently. The numbers are only useful for comparing ideas within one list, scored by the same people on the same day. Treat the ranking as a starting point for a conversation, not a decision.
What do I do with the ranked list?
Beginner UX (AI) Design starts 12 January 2027.
Tools help you do the work. They don't teach you the judgement behind it. Beginner UX (AI) Design is taught live online by working UX professionals, built for career-changers with no design background.
Working in a team rather than learning on your own? We run in-house UX training built around your own product, and we can talk it through on the same call.