Career Ceiling

Move from UX to product & AI.

6 weeks, live, in a cohort of max 15. For UX/UI designers 1 to 2 years in who want to design AI-powered products, own outcomes alongside product and engineering, and step into roles at £65k to £105k+.

Designing AI-powered products AI tools in the UX workflow Evaluating AI experiences

Only 15 of 15 places remain for Cohort 1.

Get the brochure ↓

Cohort 1 starts 5 September 2026 — limited places available.

Taught by Stratis Valachis — industry practitioners, not academics.

Duration

6 weeks

Deposit

£99 (refundable)

Full price

£1,500

Cohort 1

5 Sep 2026

Cohort size

Max 15

Schedule

Wed 6-8:30pm UK

With 3 years of UX design experience, the course was a great way of consolidating knowledge and putting theory into practice. Much more industry-oriented than university — we worked on a project from start to finish, building every part to create a strong portfolio piece.

Sabrina
SabrinaUX/UI DesignerSenior UX Designer
Why UX Academy

Outcomes, not just
screens.

15

Max 15 students

Senior critique on your product thinking every week from a named practitioner instructor — not a forum thread.

Live

Live every week

Work through discovery, AI interaction patterns, and trade-offs in real time with your cohort on Zoom.

AI

AI built in

Two dedicated AI modules: designing AI-powered products and evaluating AI experiences. Not a bolt-on — core curriculum.

Real

End-to-end project

Take a real brief from problem to shippable solution. Own the outcome story for your portfolio.

Is this right for you?

Built for designers ready to level up.

This course is for you if…
  • You have 1 to 2 years of UX or UI design experience
  • You want to move into product design roles and own outcomes
  • You are working on (or want to work on) products with AI features
  • You can commit 5 to 6 hours per week for 6 weeks
  • You want live feedback from a practitioner, not pre-recorded video
This course is NOT for you if…
  • You are new to design (try the Beginner UX Design course first)
  • You want a self-paced, no-commitment video library
  • You are already working as a senior product designer
  • You want to build AI models rather than design AI products

No design experience yet? Start with Beginner UX Design →

Graduate outcomes

People who made the leap

Not a highlight reel. Real transitions, real timelines.

Sam

Sam

Market Research & Product Development Specialist->Product Designer (UX/UI)

Bluepass

The course has been absolutely fantastic. The teachers have been brilliant and very attentive. Definitely recommend for obtaining real life experience and developing a grounding in UX.

4 months to first role
Vitor

Vitor

Product Manager->UX Strategist

Independent consultant

Before joining the Intermediate course, my user research toolkit was limited. Drafting explicit hypotheses, structuring effective ideation exercises, and synthesising findings are my key takeaways. Access to teachers who are also practitioners gave me the confidence anyone investing in a product design career needs.

22% conversion uplift on first client project
Vita

Vita

Marketing Designer->UX Designer

Airbnb

Moving from marketing design to UX felt like a huge leap -- until I realised how much I already understood about what people need. The course gave me the language and the portfolio to prove it.

Chrysanthi

Chrysanthi

Customer Service Coordinator & Trainer->UX Writer

Coming from a customer service background, I never thought UX was something I could do. UX Academy showed me that understanding people was already my strength -- the course gave me the tools and portfolio to make it a career.

Daisy

Daisy

Career changer->UX Designer

Working in customer support gave me insight into user pain points, but I didn't know how to translate that into UX. This course showed me how to structure research and turn insights into action.

Rory

Rory

Career changer->UX Researcher and Designer

I already understood how products are built, but not always why decisions were made. The course gave me a stronger foundation in design thinking and helped me connect technical skills with user experience.

Chiara

Chiara

Career changer->UX Researcher and Designer

Transitioning from marketing into UX felt natural once I started the course. It helped me reframe my existing skills and gave me practical experience to confidently move into a design role.

Cynthia

Cynthia

Career changer->Junior UX Researcher

My background in psychology gave me an interest in human behaviour, but I needed practical tools. The course provided structure, methods, and real-world application to turn that interest into a career.

Lesego

Lesego

Career changer->User Experience Design Lead

I was used to working with data and requirements, but UX brought a more human perspective. The course helped me balance analytical thinking with creativity and build a portfolio that reflects both.

Sabrina

Sabrina

UX/UI Designer->Senior UX Designer

IBM

With 3 years of UX design experience, the course was a great way of consolidating knowledge and putting theory into practice. Much more industry-oriented than university — we worked on a project from start to finish, building every part to create a strong portfolio piece.

Gaby

Gaby

Events Assistant->Content Designer

I am excited to have learned the different processes that go into UX and the thought behind the planning stages.

3 months to first role
Claire

Claire

Senior UX Designer->Head of UX

With some initial UX experience, I was looking to deepen my skills and gain more confidence. The course pushed me to think more strategically and refine my process. Working on an end-to-end project made a big difference in how I approach design challenges.

Promoted to Head of UX within 6 months
A typical week

Not a video course. A live experience.

Here's what Week 3 of the course looks like in practice.

Mon

Live session

2 hrs live. Research methods and a real brief to work from.

Tue

Self-study

Reading + watch the session back. Your pace.

Wed

Drop-in

30 min optional — bring work in progress. Get unstuck.

Thu

Project work

Apply the week's methods to your client brief.

Fri

Peer review

Share work with your cohort. Give and get honest feedback.

“The Wednesday drop-ins were honestly the most valuable part. I could share my screen and my instructor would just tell me exactly what was not working.”

Sam, Product Designer
What you will learn

6 weeks. 6 outcomes.

Tap any week to see what you will cover. Want it as a PDF? Get the brochure.

Week 1From UX to Product Thinking

Outcomes over outputs: frame problems around business value and user impact, not just screens. Understand where product designers operate in the team.

Opportunity framingWorking with PMs
Week 2Product Discovery & AI-Assisted Research

Run structured discovery with opportunity solution trees and assumption mapping. Use AI tools to synthesise research faster without sacrificing rigour.

Opportunity solution treesAI synthesis
Week 3Designing AI-Powered Products

Master the patterns and pitfalls of AI-generated outputs. Handle uncertainty, error states, and user trust.

AI interaction patternsError states
Week 4Metrics, Experimentation & AI Evaluation

Define success metrics for products with AI components and design experiments that test both UX and model behaviour.

North star metricsA/B testing
Week 5End-to-End Product Project

Take a real brief from problem to shippable solution — your portfolio piece for product design interviews.

Client projectDiscovery to delivery
Week 6Portfolio & the Product Design Interview

Tell the outcome story product hiring managers want to hear. Nail the whiteboard challenge and the portfolio walkthrough.

Case studiesWhiteboard challenge

Week 5 is your end-to-end product project on a real brief. See real client projects we have delivered →

From the course

What you'll actually build

Every student completes a real client brief. These are portfolio pieces made during the 8-week course.

Booking flow redesign — NHS appointment app

Gaby Rock · Beginner course, 2025

User researchPrototyping

Onboarding UX audit — fintech startup

Vitor Kneipp · Intermediate course, 2024

Heuristic reviewStrategy

Work shown with graduate permission. Real client briefs — not made-up exercises.

Your instructor

Taught by practitioners.

Stratis Valachis

Stratis Valachis

Senior Manager - Product Design & Research (Head of function)

Stratis holds a leadership position in Product Design at Gousto, overseeing design across Menu, Acquisition, and Retention. He plays a pivotal role in shaping design strategy, ensuring quality, and maintaining commercial effectiveness. Prior experience includes Vogue and Aviva.

GoustoVogueAviva
What comes after

Product design pays.

£65k to £85k

Product Designer

Mid-level

£85k to £105k+

Senior Product Designer

Senior

£105k+

Lead Product Designer / Head of Product Design

Lead

Graduate outcomes

People who did it.

Ondrej PolasekSenior Product DesignerKnight Frank
Where our graduates work

Our graduates now work at great companies.

Our graduates have gone on to roles at companies across tech, finance, healthcare, government, and beyond.

AiimiAirbnbBabylon HealthBarclaysBBH LondonBecaveBluepassCazooCitiCloudCallCodex GlobalEDP Renewables+30 more

Price-match guarantee

Find a comparable live UX course for less?
We’ll match it.

From £1,500 for the foundation, or £3,000 for the full stackable programme (including real start-up work experience) — vs £9,000 at General Assembly. Same live instruction and named instructors. See the full UK comparison.

Live UX coursePrice
UX Academyfrom £1,500
BrainStationNot published
UX Design Institute~€2,995
General Assembly£9,000

London courses, verified June 2026. Price-match applies to comparable live, multi-week, mentored UX courses.

Secure your place

£99

Refundable within 14 days of booking — zero risk to hold your place.

Balance of £1,401 payable by invoice before the course starts. Interest-free payment plans available on request. Total course fee: £1,500.

  • 6 weeks of live instruction on Zoom
  • AI modules: design for AI-powered products + evaluation
  • End-to-end product project on a real brief
  • Max 15 students per cohort
  • Direct Slack access to your instructor
  • Certificate in Product Design on graduation
  • Interest-free payment plans available

No-risk guarantee

  • £99 deposit is refundable within 14 days of booking
  • Price-match guarantee — find it cheaper at a comparable live school and we will match it
  • Questions? Email us and we will respond within one business day

Cohort 1 starts 5 September 2026 — limited places available.

Need a payment plan? — Get in touch

Refundable within 14 days of booking. 30% scholarship available.

Common questions

Ask us anything.

Most of our graduates said exactly this before starting. UX is less about visual creativity and more about curiosity and empathy -- understanding why people struggle with things, then figuring out how to fix it. If you have ever rewritten a confusing email, reorganised a messy drawer, or explained something complicated simply, you are already thinking like a UX designer.

Natalia Veretenyk, Lead Instructor

Questions

Before you enrol.

Get the brochure

The full brochure, in your inbox.

Straight to your inbox: the complete syllabus, learning outcomes, tools, and the next cohort dates. Free, no commitment.

Sent to designers across the UK.

Cohort 1 opens 5 Sep 2026 -- 15 seats, filling now.

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Related reading

15 places leftCohort 1 — 5 Sep 2026